My brand is premium priced and a market leader. Every aspect of its communications needs to reflect the values that go with that. Ordinary standards won't do. Advertising, detail materials, packaging all need to be exceptional. When it comes to creativity, good is not good enough. It has to be a showstopper. Despite that, time after time the guys at Rainmaker exceed expectation. It's not ' Will there be an idea I can go with? ' It's ' Which of these am I going to choose? '.
Molnlycke Health CareJamie Bell
International Marketing Manager Surgical Gloves